Saturday, February 20, 2010

Violating the Principle of Rational Discussion

On page 202, Epstein talks about how and why people sometimes violate rational discussion and fallacies. In this passage, Epstein describes some of the reasons why people would violate the rational discussion. One of the examples Epstein uses is the violations in advertising. He uses the facts of Kaplan scores of the LSAT to manipulate public appearance of competitors which in this case, is the Princeton Review. In the advertisement Kaplan is trying to convice people to enroll in their test preparation classes. Also in this advertisement, Kaplan uses slanters, key words that are used to mislead the public. In this case, words such as "undisputed" is implemented as one.
An example I have previously heard of a company violating others in Rational discussion is the feud between Mac, and PC. In Macintosh commercials, they would attack the flaws of the PC such as the vulnerability to virus and adware. This creates a major conflict between PC.

1 comment:

  1. I thought it was funny that you used the example of the pc and mac tv ads, and how mac would point out the fact that pc's get virus's, and how it violated Microsoft. I think this just ended up hurting Apple after a little bit, once it was found that the Mac's actually had many of the same flaws. This is a good example of why these kind of tactics rarely pay off, especially in the tech world. Other than that, it was a really good example of the concept, and laid it out really clearly for most people to easily understand.

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