Abercrombie and Fitch and Hollister Co. but have similar advertising methods targeting teens and young adults using physically attractive models such as the add above to sell its designer clothing. This add is trying to give the consumer the vibe that only physically attractive people buy clothes from Abercrombie and Fitch. Everyone would like to think that they are attractive therefore would love to buy clothes and other accessories from there. These companies have become the mainstream of the fashion industry and are on the continuing on the rise. Although its primary source of persuasion is physicial attraction, sex appeal is still a major part of their advertising strategy. The claims these companies make cannot really be backed up because by wearing their clothes does not guarantee that you will become physicially attractive. It is based on the person not the clothing. But overall these advertisements seem to work because they are still strong and growing in business.
I agree with you, these abercrombie and fitch and holister ads seem to only appeal to people with amazingly great and sexy bodies and who are also extremley good looking.These ads are like victoria secret ads, instead of making you feel better they infact make you feel worse. These false advertisments are not only tricking you but they are also affecting your self esteem.
ReplyDeleteInternet advertising is a tricky thing so dont be fooled.You may think that you are instantly going to look hot or that all these people are going to want to be with you. Your better off being just you! :)
I totally agree with your take on this advertisement. Abercrombie & Fitch are always trying to use sex appeal to advertise their clothing line because that’s the way they attract more customers. I mean, look at that model on the ad! Is he actually trying to sell those pants? Or his body? Honestly, I can see more of his bare back and his butt than the jeans he’s advertising. First of all, his pants aren’t even on all the way. Second of all, they crop the picture so that only his butt is showing. They don’t even allow us to see the whole picture of those pants! How do they expect us to know what is being sold if the product is chopped in half? Although we find it obvious that we won’t look like those half-naked models, people still consume clothes from A&F in hopes of looking hotter, etc. Great post, owen! =)
ReplyDeleteI think your advertisement topic was very interesting. In my english class we've been talking about how advertising has an effect on people and what they think about the advertisement. We looked at several different ads, some of which included the “sexy look” or sex appeal in the ad. I found it interesting how companies can advertise such things when they know that younger kids look at these ads and look up to the people who are in these ads. They see people and think that they have to be like that in order to fit in, when in reality they do not need to.
ReplyDeleteI agree as well Abercrombie, Hollister and countless others use sex appeal to sell their products. Now the products can literally be anything from deodorant and alcohol to clothes. Sex appeal is these companies main strategy goal. Although this ad might attract many others it is weak and invalid. Just because you wear these clothes does not mean you will instantly be attractive. The company markets on false advertisement. Lastly I do agree that the ad works I just continue to not see how people are lured into the sexual appeal of all these fashions. This was a good article and similar to my article will the false claim and sexual appeal it’s amazing to see how frequent it occurs throughout American advertisements.
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